"On Topic" With Doug Krile

Thursday, January 25, 2007

Foot In The Door

This is quite interesting. It reminds me of a question broadcast consultants would use to help determine the popularity of a TV newscaster.  I don't know if it's still used, but (back in the day) the researchers were ask an interview subject something along the lines of, "If Doug Krile showed up at your front door, would you: A. Tell him he had to stay outside.  B. Invite him into the hallway.  C.  Invite him into your living room.  D. Invite him into the kitchen.  "A" was not good news for the newscaster.  "B" was okay.  "C" was better.  "D" was the best.  If you got invited to the kitchen you were considered "family".  Now, a similar question is showing up in political surveys.

Dinner With.....

Clinton has a strong edge when the question is which presidential candidate people would most like to have over to their homes for dinner. The former First Lady led the dinner-invitation field with 26%, while Obama and McCain tied for second place at 15%. --Time Hunh? I thought everyone in America regarded Hillary as a vicious, power-mad psycho automaton with no human feelings. That's what [...]

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